Millennial is becoming the main trendy word at the beginning of this year. This subject is getting more and more attention as the people included in this generation are becoming active members of society. The name Millennial describes members of the generation born between the early 1980s and the early 2000’s. This subject is getting a lot more traction in the media as the Millennials became the largest generation in the United States, representing roughly one-third of the total population. While some members of this generation are still continuing their education in either high school or college, many of them are now beginning their careers. According to research conducted by Psychology Today, “Seventy-five percent of the world’s employees today are young people (i.e., Millennials)” and this situation is raising new challenges in the corporate world.
Beyond the fact that this generation is now representing the majority of the workforce, the key factor to understand this new generation of workers is the way they got through school and the world in which they have grown up. This is the first generation to have access to the Internet during their formative years. They have seen the world change; they experienced the revolution of information technologies at the time that they were developing their skills and knowledge. According to whitehouse.gov “Millennials are more connected to technology than previous generations and a quarter of Millennials believe that their relationship to technology is what makes their generation unique.” Many companies have recognized the need for technology and have begun turning to members of this generation to help stay current.
Even if this generation is facing some pull back from senior executives when it comes to new ideas, businesses understood really fast that hiring Millennials would be the only way for them to be able to market to this very generation. But this generation raises a new challenge to the academic world as a matter of professional development. The employees of this generation are bringing new knowledge and new skills to the table. But what is the kind of training that these millennials are looking for? It will be capital for professional development providers to understand the new needs of Millennials as a matter of training. Cutting edge training such as digital advertising, social media marketing, search engine optimization, and app developer will be among the list of skills that this new generation of workers will be looking for. Another path to explore is entrepreneurship training, given the fact that more than 80% of the Millennials surveyed by Elance-oDesk declared that they were considering leaving their job. The way of providing training will also change. There is a great chance that this generation that grew up with the Internet, will be looking for online training.
While there are still many challenges to be met, no other generation has been better equipped or had more opportunities than the upcoming Millennials. They are skilled with technology, determined and more educated than any previous generation. While Millennials are still in the early stages of joining the workforce, they have the potential to make a lasting impact on the economy for years to come, with the right training. At Bama At Work, we are embracing this change and we keep on improving our classes every day in order to provide the most up-to-date training to every generation.
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Article by Kevin Lake, Communications Specialist for The University of Alabama College of Continuing Studies. Kevin also currently serves as the Vice President of Communications for the Public Relations Council of Alabama West Alabama division.