We spend a tremendous amount of our time trying to influence the behavior of others – whether it’s up the organization with leadership, down the organization with our direct reports, across the organization with peers or internal stakeholders or outside the organization with customers or suppliers, or in the community, with friends and family. When you think about it, leadership is really intentional influence.
The problem is we – individuals and organizations – are not very good at it. An Arthur D. Little study reports that 8 percent of organization change efforts fail to meet quality, cost or timing goals. Deloitte’s Global CPO Survey for 2014 found that “Some 68 percent of respondents still describe their internal influence as ‘mixed’” meaning that there are significant missed opportunities. The Conference Executive Board reports that being an Influencer is one of only six behavioral competencies that set strategic procurement staff apart. Similarly, University of Tennessee’s 2012 white paper titled “Skills and Competencies That Supply Chain Professionals Will Need” reports that “Inspiring and Influential Leadership” is one of five critical skills. We must get good at influence!
Traditional change management has failed to deliver the degree, speed or sustainability of desired changes. Why is that? There are several reasons. Traditional change management is very project management oriented focusing on only the tip of the iceberg – things like strategy, systems, process and structure. While all of these considerations are important, they are insufficient to drive the desired change. They fail to focus on what’s below the waterline which includes culture, norms and status quo behaviors – all of that organization resistance that undermines and impedes our change effort. Organization change is really just the sum of behavior changes in individuals, and that is the neglected area of opportunity.
For most failed change efforts, there is a conspiracy of causes and few of us have a systematic way of even thinking about this fundamental challenge. We identify one or two causes of resistance and look for a “silver bullet” to tackle them. Change agents have their favorite strategies to combat resistance such as more communication or training. The reality is that we typically underwhelm and overwhelm challenge.
For any change to take place, individuals ask themselves two questions:
- Is it worth it (motivation)?
- Can I do it (ability)?
Influencing Change training, based on the New York Times bestseller, Influencer, focuses on changing individuals’ behavior utilizing a systematic framework for first diagnosing causes of resistance, and then strategizing how to both motivate and enable change. It also equips the learner with skills and strategies to be successful. For example, we tend to rely heavily on verbal persuasion to spur personal motivation. Unfortunately, this is notoriously ineffective. When we encounter resistance, we often share more information, putting people into a PowerPoint coma where all they hear is “wha, wha, wha, wha, wha.” It is the equivalent of talking louder when a person who speaks a different language doesn’t understand. Instead, we should be seeking Direct or Vicarious Experiences which help people to connect to values they already hold to make change more appealing and sustainable.
Influencing Change employs all Six Sources of Influence™, which address motivation and ability as affected by personal, social and structural forces. Research proves that by employing four or more sources of influence against the desired vital behavior you increase your success tenfold.
How’s your change management working for you? If it leaves you wanting and you want to increase your success tenfold, consider Influencing Change. Bama At Work is proud to offer the Influencing Change for Supply Chain course as part of our portfolio. Visit our website to learn more about how this course can help you improve the supply chain processes in your organization. Our next class will take place on June 16 – 17, 2015 and our early bird special ends May 1st.
Article by Barbara Ardell, Vice President and Influencing Change Practice Leader at Paladin Associates. Barbara is the speaker at the Influencing Change in Supply Chain course for Bama At Work.